Media Relations
Media Relations
"Nothing influences people more than a recommendation from a trusted friend." -Mark Zuckerberg, Facebook founder
Luck or money don't get you into the news; having a good story and getting it out there does.
Advertising is media you pay for. Publicity is media you pray for." When we place a story through our nationwide network of reporters, editors and producers, your message goes out through a neutral third party that your audience trusts. We'll get your story placed in whatever media your audience follows, such as local or national TV, trusted websites, national magazines, newspapers or trade publications.
This is called "earned media" because you don't pay for the airtime or the space on a page that a news outlet uses to tell your story. One placement can have the value of thousands of dollars in advertising. Marc is a former reporter and has the know-how to get your story in the news.
Let us get your news out to your audience so you can build a reputation and a relationship with your market. This process benefits all areas of your marketing plan: branding, publicity and messaging.